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This paper aims to understand what reflexivity means and explores which types of reflexivity could be applied within social marketing practice as a critical approach to overcoming failures.

This paper is a critical literature review.

The study proposes a typology for a reflexive approach to social marketing practice to overcome failures. The typology is built on self and critical reflexivity, simultaneously allowing social marketers to reflect on external and internal factors that may affect the individual's role and could negatively affect social marketing practice unless otherwise considered. The types of reflexivity discussed are not prescriptive; instead, the authors intend to provoke further discussion on an under-researched but vital area of social marketing.

The proposed typology is conceptual; an empirical investigation to gain social marketer's views would further enhance the effectiveness of the applications of the typology.

Social marketers could use the proposed typology for future practice.

This is the first study that conceptualises various types of reflexivity within social marketing practice to overcome failures.

In Guangzhou, the largest city in southern China, car ownership is increasing beyond the capacity of the road system. This leaves streets gridlocked and parking facilities inaccessible, thus under-utilized. At the same time, Guangzhou's zoning code calls for additional off-site parking which is likely to encumber development. This chapter documents and discusses policies in Guangzhou that affect and are affected by parking and how they relate to City goals.

The chapter explores the relationship between three interrelated topics: (1) today’s parking policies in Guangzhou, regulated by a variety of municipal agencies, (2) case studies of two large developments and their respective parking supplies and demands, and (3) city goals and objectives.

There is opportunity for Guangzhou to implement strategies to manage its parking supply relative to its roadway capacity, plus integrate its parking policies to the overall transportation system.

Emerging cities can learn from other’s experiences. Parking supply affects the decisions people make about how they will travel and this in turn affects congestion, air quality and quality of life. Using smart parking regulations means an end to inadvertently fostering dependency on the car and the start of creating sustainable communities.

The value of the chapter comes from the way it builds from existing evidence to further understand the challenges of an emerging, fast-growing city.

Parking policy in the United States is dominated by zoning codes with minimum parking requirements stipulated for a variety of uses. Some cities have realized that this approach has not yielded the desired policy outcomes; instead, it may be causing unintended consequences including added auto-travel, dispersed development, congestion, and air pollution that cities now wish to mitigate.

This paper identifies historic and contemporary trends in United States’ parking policy as cities gain additional insight and embrace new priorities.

Three emerging trends in the U.S. context are identified: Rethinking zoning codes that require parking with development; introducing pricing to better manage curb resources thereby cutting down curb-space competition; and looking for urban design solutions to parking access, location and on-site placement which can lead to more efficient mode use decisions.

The chapter provides an analysis of cases showing how cities are now seeking alternative approaches.

After many years of policy intervention focused on the alleviation of parking shortages by requiring additional off-street parking, cities are now seeking alternative approaches.

Cities can learn from each other’s experiences. New paradigms in parking policy will lead to different social outcomes: they could increase the cost of auto use (disadvantaging the poor) but decrease auto dependence (favoring the poor).

The originality of this chapter is in the juxtaposition and analysis of trends that have, heretofore, had little exposure.

The case opens with Martha Stewart's 2005 release from prison following her conviction for obstructing an insider-trading investigation of her 2001 sale of personal stock. The scandal dealt a crippling blow to the powerful Martha Stewart brand and drove results at her namesake company, Martha Stewart Living Omnimedia (MSO), deep into the red. But as owner of more than 90 percent of MSO's voting shares, Stewart continued to control the company throughout the scandal.

The company faced significant external challenges, including changing consumer preferences and mounting competition in all of its markets. Ad rates were under pressure as advertisers began fragmenting spending across multiple platforms, including the Internet and social media, where MSO was weak. New competitors were luring readers from MSO's flagship publication, Martha Stewart Living. And in its second biggest business, merchandising, retailing juggernauts such as Walmart and Target were crushing MSO's most important sales channel, Kmart. Internal challenges loomed even larger, with numerous failures of governance while the company attempted a turnaround.

This case can be used to teach either corporate governance or turnarounds.

Students will learn:

• How control of shareholder voting rights by a founding executive can undermine corporate governance

• The importance of independent directors and board committees

• How company bylaws affect corporate governance

• How to recognize and respond to early signs of stagnation

• How to avoid management actions that can make a crisis worse

• How weaknesses in executive leadership can push a company into crisis and foster a culture that actively prevents strategic revitalization

How control of shareholder voting rights by a founding executive can undermine corporate governance

The importance of independent directors and board committees

How company bylaws affect corporate governance

How to recognize and respond to early signs of stagnation

How to avoid management actions that can make a crisis worse

How weaknesses in executive leadership can push a company into crisis and foster a culture that actively prevents strategic revitalization

Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and interpretations of the life of Woody Guthrie.